Social eOptimized Blog

Social Media Marketing is the hottest new marketing concept and every business owner wants to know how Social Media can generate value for their Barrie business.

People are social by nature and collect or share information that is important to them. Social Media Marketing is about understanding how technology is making it easier for people to connect socially with their social networks and how your Barrie business can profit from that understanding. More and more of your customers, whether for personal use, business-to-consumer or business-to-business reasons use social media in every aspect of their daily life.

The Use of Social Media Continues to Grow

The use of social media has dramatically grown and is not limited to just younger generations. Although, younger generations have a very high percentage of users, older users have begun to integrate social networking into their daily lives. The U.S. has experienced a significant growth of social media use with nearly half of online adults ages 50-64 and one-in-four seniors (65+) with access to the Internet now considering themselves as regular users of Facebook and LinkedIn. However, these older users (50+) continue to have a heavy reliance on email as their primary contact tool.

More People Are Using Social Networks in Canada

The social network population is rising steadily with $16.1 million people on social networks in 2011, which is 62% of all Canadian Internet users. Next year, 64% of the online population will become social network users (16.9 million)
By 2014, 18.4 million people (68% of all Internet users) will be on social networks.

So it is obvious Social Media is not going away so here is the big questions, how are you going to stand out and embrace the Social Media Marketing and Social Networks for your business?