Social Media Networking
Social Media is the largest Referral Network in the world. There are many different styles of social networks, like Facebook, LinkedIn, MySpace, & thousands more. At one point everyone needed a website. In today's marketing world a website may not be the answer, or at least the only answer.
By utilizing Social Media we can effectively build:
- Online Credibility
- Visibility on Search Engines, like Google, Yahoo, & Bing (MSN)
- Targeted customer communications
- Low-Cost Communications
- Exposure to vast amounts of targeted potential customers.
- Added influence to Referrals / Lead Generations.
Our WSI Social Media Team are experts in building Social Networking Strategies, contact our WSI Digital Marketing Team to see how integrating Social Media Networking into your marketing mix can help your business.
Social Media is not just for marketing.
Resources are limited during a difficult economy, and the workload often falls on the shoulders of fewer employees, with the expectation of timely delivery and quality results just as high as before the downsizing. While marketing is an obvious fit, don't overlook the value that social media brings to other business processes:- Human Resources: Social media boosts a company's brand online, therefore attracting more job candidates, and if social media use by employees is encouraged (such as corporate blogging, running company Facebook group), and staff is happier and tend to stay longer.
Bottom Line: Reduced employee turnover; lower hiring and training costs; lower costs for job advertising.
- Customer Service: Social media means open lines of communication between consumer and company, so customer problems and needs can be addressed in a real-time, transparent environment. The result is accountability and trust by consumers.
- PR/Media Relations: Social media is used more and more by mainstream journalists, as well as citizen journalists/bloggers, for spreading the news and views of a company with easy dissemination of photos, videos, and links.
Bottom Line: Higher profile means more business leads, more sales per customer.
- Corporate Communications/Shareholder Relations: Social media allows a company to keep close tabs on what the public at large, as well as investors, competitors, and consumer groups are saying about it.
Bottom Line: Enhanced share value; online reputation management; crisis aversion/management.
Although building a social network profile is free there are other areas to consider before starting. Our WSI team has built and managed several social networks for clients, with great success.
Contact our WSI Digital Marketing Team for an Internet Business Analysis to see how an Internet Marketing Strategy can fill your business with customers.
